This month Autotech Council meets to explore the impact Generative AI will have on the automotive industry.  AI has many applications in automotive, from the obvious self-driving and ADAS applications, to smart cities and V2x. But this specific type of Generative AI, of the ChatGPT variety, has unique new applications. Join Autotech Council members, OEMs, automotive suppliers, mobility startups and VCs as we look at the Generative AI platforms, and discuss how they will affect the auto industry.

We’ve all been aware that AI will radically change the tech landscape for many years, even decades. But the sudden emergence of Stable Diffusion or Dall-E for creating AI art surprised us. And it was followed by ChatGPT bursting onto the scene, creating intelligent and cogent text content based on whatever you ask it to create. And it’s not just a silly trinket - people immediately began using it to help them produce their paid work. These launches took the notion of AI content from the abstract to the very real. From the future, to the present.

Both DALL-E and ChatGPT come from OpenAI, a Microsoft-backed company with an Open ethos and governed by a non-profit under CEO Sam Altman. The idea of an AI such as OpenAI is that they will build this as a platform, and other people and companies can use the platform to build their intelligent products and solutions.

The notion of Generative, or Conversational AI interacting with humans, or augmenting the capabilities of talented humans will change the way automotive companies operate:

• The way vehicles are designed
• Writing the code for the vehicle’s software
• Manufacturing and logistics
• Customer service, appointment scheduling
• Sales interactions, ordering a vehicle
• Highly personalized and specific customer service communications.

• Personalized promotions, based on their past interactions, purchase history, and preferences
• Replacing websites. Why ask a customer to nav a static website, when they can just ask a question and see a “site” made just for them?
• Troubleshooting and FAQ: “Hey xxxx: How do I program my Homelink to my garage door?”
• And the ways our customers interact with their vehicles and its infotainment services

The word “disruptive” seems to understate the changes we’re going to see this decade. Now even. Microsoft’s Bing plans on using the AI to regain the search market they lost to Google many years ago…and the threat is real. Properly applied AI can quickly make new winners and losers, and the auto industry won’t be an exception. Carmakers that leverage this AI early, and use it to serve their customers will have an advantage over those that don’t.

Porsche is already using AI to recommend car configurations to customers, and Mercedes MBUX is helping customers interact with the car. Others partner with Amazon Alexa, Nvidia Drive Concierge, and even the “user ownership” boogeyman, Google. Either way, the race to leverage Conversational AI has already started.

Of course, OpenAI (backed by MSFT) isn’t the only game in town, they’re just the ones that shocked us awake. The other big tech companies are furiously building competing AI platforms, as well as any number of R&D institutions and even startups (like OpenAI itself.) But it does seem like the big players have an advantage here, because of their massive access to both data, and compute power – the two big building blocks of AI.

Join our meeting on AI in Automotive, where we’ll meet some of the companies offering AI platforms, some of the companies using AI to create automotive products and solutions, and we’ll also discuss how AI is going to transform the industry this very decade.

Introduce your product or service to OEMs, Tier1s, and tech scouts. Applications are reviewed and invitations extended based on fit.

Meeting Tables will be available to presenters who wish to demo their product or service to our audience in a private networking space.

Share your thought leadership or market analysis on this topic.  Keynote, Analyst and Panel positions may be available.

Influence and access the auto industry's innovators by sponsoring this topic. Packages customized to meet your marketing goals.

Fees & Options

• REGISTRATION: $200 (free for members)
  Registration includes participation, pre and post meeting networking, pitches & demos, and complete agenda with attendee list. Contact information, presentations, and introductions are not included. 

• TECHNOLOGY PITCH: $250
  5-minute Rapid Fire pitch to introduce a relevant technology, company, or product to in person and online audiences and Autotech Council members at large.

OPTIONS

• MEETING TABLE: $250 ($50 for members)
  Tables are inside the meeting room, and can be used to show demos, followup on your pitch, or start conversations with other attendees before, during, and after the main agenda. They are 30” round / 42" tall cocktail tables with black linen, power, and Wi-Fi when available, and signed with your logo.

Venue

Host requirements include meeting facilities for 100 executives, catering, AV and tech support, and hosts benefit in many ways when they welcome 100 mobility executives  to their offices and share their industry leadership. Request to Host

Remote Access for Members:  To request remote access through our virtual meeting room, members should follow the instructions in their confirmation email. Note that our Virtual Meeting room opens later and closes earlier due to onsite networking.