This month, Autotech Council members open their discussion on Mapping and Localization to the public. Join OEMs, suppliers, startups and VCs review innovation in HD mapping and precision location technologies.
Where am I? Where am I going? And how shall I get there? These three questions are the fundamental starting point of any mobility task. Maps play a critical role in all three answers. Humans and self-driving AI alike need a reliable model of the world to localize, plan, and execute a trip, and that model usually comes as a map.
HD maps, in particular, are almost essential to any self-driving system. Their cm-level precise data helps a car’s AI fuse the HD map with what the car’s sensors are perceiving in order to precisely localize the vehicle inside the map’s model. Once localized, the Map data lends the car “extra sensory perception”, thus reducing the car’s processing load, augmenting available sensor data, and helping the car differentiate between permanent road furniture and dynamic hazards. With a cloudified V2I link, HD Maps allow cars to add layers of road data received over-the-air from infrastructure, update, or other vehicles, enabling the AI to “see around corners” or miles ahead.
The HD map data, however, involves huge datasets, which become challenging to store in the vehicle. So in most cases much of the data is likely to remain in the cloud, while only the most relevant data is cached in-vehicle. There is lots of innovation on this topic, with companies proposing connectivity solutions, better storage, smarter planning, and connected car or cloud-based solutions. How much is stored locally vs. the cloud is a hot topic of debate.
One of the issues that comes up as cars work on the cloud in V2x scenarios is the problem of non-interoperable proprietary GIS formats. Solutions to this challenge come in the form of interoperability layers or tools, or groups like OpenStreetMap, ADASIS, or the Navigation Data Standard, notably championed by the German carmakers. It remains to be seen whether an “open” data format, an industry standard, or proprietary datasets will prevail in the mapping industry.
Our meeting on Mapping will discuss these issues, and probably also touch on
- self-healing
- ground truth
- object Identification and semantics
- mapping for retail and commerce
- and other issues
Join us for a market overview, an expert panel, and as many technology pitches as we can fit into an hour.
Introduce your product or service to OEMs, Tier1s, and tech scouts. Applications are reviewed and invitations extended based on fit.
Demo your product to our audience in a private networking space by selecting a Meeting Table when you register.
Share your thought leadership or market analysis on this topic. Keynote, Analyst and Panel positions may be available.
Influence and access the auto industry's innovators by sponsoring this topic. Packages customized to meet your marketing goals.
Fees & Options
This is a live, interactive meeting available to attend in-person in Silicon Valley or online in our Virtual Meeting Room.
- ONSITE or ONLINE REGISTRATION: $200 (free for members)
Registration includes participation, pre and post meeting networking, pitches & demos, and complete agenda with attendee list. Contact information, presentations, and introductions are not included.
OPTIONS
- TECHNOLOGY PITCH: $250 ($50 for members)
5-minute Rapid Fire pitch to introduce a relevant technology, company, or product to in person and online audiences and Autotech Council members at large. - MEETING TABLE: $250 ($50 for members)
Tables are inside the meeting room, and can be used to show demos, followup on your pitch, or start conversation with other attendees before, during, and after the main agenda. They are 30” round / 42" tall cocktail table with black linen, power, and Wi-Fi when available, and signed with your logo.
Meeting Format
This meeting is available to attend onsite in Silicon Valley or online in our virtual meeting room. No matter how you participate, our meetings are live and interactive allowing our presenters time for rapid fire pitches and Q&A from Autotech Council members with time for networking and private chats before, during and after the agenda.
This is a private meeting; it will not be recorded and is not available for later viewing.
Venue
Autotech Council meetings are hosted by companies around the Silicon Valley who are leading the way in mobility innovation.
Host options available
1250 Borregas Ave, @Star Space, Sunnyvale, California, 94089
Host requirements include meeting facilities for 100 executives, catering, AV and tech support, and hosts benefit in many ways when they welcome 100 mobility executives to their offices and share their industry leadership.
Remote Access
Online tickets are available until midnight prior to the meeting. Online ticket holders receive their private link to Autotech Council’s Virtual Meeting Room via email 24 hours before the meeting.
Contact council@autotechcouncil.com with questions.
